Innovation Advisor – Hospitality and Tourism School of Coimbra
Sandra Simões has a master’s in Management – from Aveiro University; a degree in Organizational Communication and a bachelor’s in communication – both from Coimbra Higher School of Education. She also has a Mini MBA in Hospitality and Tourism Management – from ISCTE: Lisbon University Institute. Her professional experience in Coimbra School of Hospitality and Tourism allowed Sandra to develop a set of competences in several different areas like leadership, internal and external communication strategies, social media management, executive training management and certification skills. Sandra is now the School Innovation Advisor and manages (since 2012) the Executive Training Department of tourism professionals. More recently, (since 2018) she is also Coimbra Region: European Region of Gastronomy 2021-22 programme coordinator. She became an IGCAT expert (International Institute of Gastronomy, Culture, Arts and Tourism) in 2022.