Remote Control Tourist campaign wins prestigious award for Tourism Victoria

In an internet-age twist on ‘try-before-you-buy’ marketing, would-be visitors to Victoria will be able to deploy “remote-control tourists” wearing webcams to sample activities around Melbourne. Tourism Victoria’s innovative $3.6 million “virtual tourist experience”, dubbed the Remote Control Tourist, has won a prestigious award. It has been voted Best in Show at the 35th Australiasian Writers and Art Directors Association (AWARD) Awards… READ MORE

 

By enricgomez.com