China's red wine record: a lucky challenge

Who is the biggest consumer of red wine in the world? The Chinese. One glass at a time, the Asian giant made an historic step, outdoing France (second) and Italy (third) in the world placement for the biggest consumer of the wine with a “lucky” color. Ruby red stands for good luck: it’s the meaning of the color in China, and it’s not just a superficial fact, it’s deeply ingrained in their culture. Red wine is therefore perfect for ceremonies and feasts, it brings luck, power, fortune – the national color signifies all that – and these are the three fundamental values at the core of a good business relationship…READ MORE