Catalonia has launched an ambitious campaign to secure further endorsement for its World Region of Gastronomy 2025 title, a distinction that has already garnered considerable support from nearly 200 entities across various sectors. This initiative is poised to showcase Catalonia’s rich culinary heritage and elevate its status as a premier destination for gastronomic tourism.
Government officials, including Councillor for Business and Labour, Roger Torrent i Ramió and Councillor for Climate Action, Food and Rural Agenda, David Mascort i Subiranas, underscore the pivotal role of gastronomy in reshaping the tourism landscape, emphasizing its potential to drive economic growth while aligning with contemporary values.
In a recent gathering at the Palau de Pedralbes (8 April 2024), stakeholders from diverse backgrounds convened to discuss the multifaceted impact of Catalonia’s bid for the World Region of Gastronomy. The conversation, led by influential figures such as President of elBulli Foundation, Ferran Adrià Acosta, President of the Catalan Academy of Gastronomy and Nutrition, Carles Vilarrubí Carrió, and Director General of Alícia Foundation, Toni Massanés, highlighted Catalonia’s innovative culinary scene and the transformative power of this designation. From artisanal producers to renowned chefs, participants emphasized the significance of this distinction in amplifying Catalonia’s gastronomic identity on the global stage.
Moreover, the campaign aims not only to celebrate Catalonia’s culinary excellence but also to implement practical initiatives that will enhance its gastronomic offerings and tourism experiences. Plans include the creation of immersive enogastronomic spaces, the development of new culinary routes, and the promotion of regenerative experiences that showcase the region’s commitment to sustainability. These initiatives underscore Catalonia’s dedication to fostering a vibrant and inclusive gastronomic community that embraces both tradition and innovation.
At its core, the World Region of Gastronomy initiative, led by the International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT), embodies Catalonia’s ethos of collaboration and inclusivity, inviting participation from a wide range of stakeholders. Whether it’s producers, restaurateurs, or tourism professionals, the campaign seeks to unite individuals and organizations under a shared vision of catalyzing Catalonia’s culinary renaissance. Through collective action and strategic partnerships, Catalonia endeavors to position itself as a global leader in gastronomy, drawing on its rich cultural heritage and vibrant culinary traditions to captivate the hearts and palates of visitors from around the world.
As the campaign gains momentum, Catalonia’s journey towards celebrating its World Region of Gastronomy Award year represents more than just a prestigious title – it’s a testament to the region’s resilience, creativity, and unwavering commitment to culinary excellence. With each step forward, Catalonia takes strides towards a future where gastronomy serves as a catalyst for economic prosperity, cultural exchange, and sustainable development, reinforcing its position as a beacon of gastronomic innovation on the world stage.
Main source and photo credit: govern.cat
About the World/European Regions of Gastronomy
World/European Regions of Gastronomy, guided by IGCAT, are working together to strengthen food security through the celebration of distinctive food cultures; create employment by stimulating creativity and gastronomic innovation; nourish children and adults through culinary and cultural education; driving environmental sustainability in tourism, hospitality and agricultural sectors; supporting balance and sustainable tourism practices; highlighting and supporting expertise from within rural and urban communities, creating connections and sharing good practices; and contributing to community health and well-being.
About IGCAT
IGCAT aims to empower local communities by raising awareness of the importance of protecting and promoting distinct regional food, culture, arts and natural assets as part of sustainable and balanced tourism and development strategies. This is essential to safeguarding our planet, health, wellness and local economies.
IGCAT is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide network of experts and works in partnership with specialised intergovernmental organisations.
IGCAT founded the World/European Region of Gastronomy Award and is the official secretariat for the World/European Regions of Gastronomy Platforms. Furthermore, the Institute has developed the European Young Chef Award, the World Food Gift Challenge, the Top Websites for Foodie Travelers Award and the international Food Film Menu.