Georgia – a New Frontier in Gastronomic Tourism

Earlier this week, the Georgian National Tourism Administration (GNTA) announced a new strategy for increasing the number of tourists visiting Georgia to experience the country’s food and wine. Gastronomic tourism, they say, has enormous potential for the country with the world’s oldest unbroken tradition of cultivating wine grapes and the home of the world famous, Brooklyn-popularized ‘cheese boat’ (Adjaruli khachapuri). GNTA says its new initiative aims to put Tbilisi on the map as a fine-dining destination.

There are plans to organize an annual food and wine festival. The project is still in the development stage, but this week GNTA hosted four internationally renowned chefs and 13 journalists and social media influencers for a whirlwind press tour that aimed to get the Twittersphere buzzing about Georgia as a gastronomic hot spot.

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