Food Film Menu 2020: Best Food Film showing New Food Trends announced

The short film Talent & Creativity from Catalonia, European Region of Gastronomy awarded 2016, has been announced as winner of the New Food Trends category of the Food Film Menu 2020, organised by IGCAT.

Part of the short video series Catalan Cuisine – Europe’s Last Great Culinary Secret by Colman Andrews (food writer), that showcases Catalonia as a Food & Drink tourism destination, the film focuses on the creativity of the region’s best-known chefs, such as Ferran Adrià. Sometimes pushing the boundaries of the avant-garde, they have put Catalonia and its cuisine at the forefront of the international scene, attracting visitors from around the world with the sole purpose of getting to know it.

Talent & Creativity was selected by an international jury of IGCAT experts as the best short film to show New Food Trends, as it put the spotlight on what’s new out there that allures and surprises the contemporary foodies while supporting sustainability, as well as food and cultural diversity.

“Inspirational short movie set in Catalonia, capable of creating the desire for quality and innovation” affirmed jury member Dorian Lungu.

“This short film highlights a few of the great culinary innovators of Calatonia, and the important recognition of a kitchen and restaurant as a ‘centre for creativity’” stated jury member Robert Palmer.

The international jury included IGCAT experts: Alessio Cavicchi (Italy), Professor at the Department of Education, Cultural Heritage and Tourism at University of Macerata; Mai Damgaard Rasmussen (Denmark), Director of the FoodFilmFestival of Aarhus; Daniela Jelincic (Croatia), Senior Reasearch Advisor at the Institute for Development and International Relations of Zagreb; Dorian Lungu (Romania), trainer in in management of intercultural learning; Robert Palmer (Scotland), independent consultant  and former Director of Culture, Cultural and Natural Heritage at the Council of Europe; Marina Simião (Brazil), Professor at the Pontifical Catholic University of Minas Gerais; and Lidia Varbanova (Bulgaria), Senior consultant, lecturer and researcher in arts, culture and the creative industries.

In the next days, the winners of the 7 categories of the Food Film Menu 2020 will be officially announced. A public’s vote will be open on Facebook (4-7 September) to select the Overall Winner of the Food Film Menu 2020, that will be announced in Kuopio (Finland) on 11 September 2020, during their opening ceremony as European Region of Gastronomy awarded 2020-2021.

The Food Film Menu aims to collect short films about awarded and candidate Regions of Gastronomy that help raise awareness about the importance of food and cultural diversity for community well-being and a more sustainable future.

About the Region of Gastronomy     

Candidate and awarded Regions of Gastronomy, guided by IGCAT, are working together to raise awareness about the importance of their cultural and food uniqueness; stimulate creativity and gastronomic innovation; educate for better nutrition; improve sustainable tourism standards; highlight distinctive food cultures; and strengthen community well-being.


IGCAT aims to empower local communities by raising awareness of the importance to safeguard and promote distinct food, culture, arts and sustainable tourism assets. This is essential to balance against globalised food trends that are impacting on our planet, health and local economies.

IGCAT is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide network of experts and works in partnership with specialised intergovernmental organisations.

IGCAT provides the Region of Gastronomy Award and is the official secretariat for the World Regions of Gastronomy Platform. Furthermore, the Institute has developed the Young Chef Award, the Local Food Gift Challenge, the Top Visitor Experience and the Food Film Menu.