How Data Inspired Tourism Australia to Market Its Food and Wine

How Data Inspired Tourism Australia to Market Its Food and Wine

The culinary campaign, which launched in May, became part of a long-term and overarching campaign, “There’s Nothing Like Australia,” because data showed that Australia was viewed as a destination with good food and wine. Restaurant Australia is an $8.6 million advertising campaign from Tourism Australia that’s focused on the country’s food scene and agriculture. …READ MORE

3 diciembre 2014