How Data Inspired Tourism Australia to Market Its Food and Wine

The culinary campaign, which launched in May, became part of a long-term and overarching campaign, “There’s Nothing Like Australia,” because data showed that Australia was viewed as a destination with good food and wine. Restaurant Australia is an $8.6 million advertising campaign from Tourism Australia that’s focused on the country’s food scene and agriculture. …READ MORE

Website maintained by enricgomez.com