The short film Mayonnaise, The Universal Sauce from Menorca, European Region of Gastronomy awarded 2022, has been announced as winner of the Historical Food Routes category of the Food Film Menu 2020, organised by IGCAT.
By unveiling Menorca’s gastronomic secrets, the film narrates the origins and recipe of this globally renown sauce that was named after Menorca’s capital city, Maó.
Mayonnaise, The Universal Sauce was selected by an international jury of IGCAT experts as the best short film to highlight a Historical Food Route, as it successfully presented the journey that food (in this case, mayonnaise) may take from farm to fork, in time and across territories.
“This film tells the little known and surprising history of mayonnaise – or should I say Mahonesa? Its story is beautifully told through pictures and the twists and turns of history, where Menorca plays its crucial role” affirmed jury member Mai Damgaard Rasmussen.
“The amazing story of mayonnaise, under the current perspective of who prepares it with local ingredients by following traditional processes. A great storytelling!” stated jury member Alessio Cavicchi.
The international jury included IGCAT experts: Alessio Cavicchi (Italy), Professor at the Department of Education, Cultural Heritage and Tourism at University of Macerata; Mai Damgaard Rasmussen (Denmark), Director of the FoodFilmFestival of Aarhus; Daniela Jelincic (Croatia), Senior Reasearch Advisor at the Institute for Development and International Relations of Zagreb; Dorian Lungu (Romania), trainer in in management of intercultural learning; Robert Palmer (Scotland), independent consultant and former Director of Culture, Cultural and Natural Heritage at the Council of Europe; Marina Simião (Brazil), Professor at the Pontifical Catholic University of Minas Gerais; and Lidia Varbanova (Bulgaria), Senior consultant, lecturer and researcher in arts, culture and the creative industries.
In the next days, the winners of the 7 categories of the Food Film Menu 2020 will be officially announced. A public’s vote will be open on Facebook (4-7 September) to select the Overall Winner of the Food Film Menu 2020, that will be announced in Kuopio (Finland) on 11 September 2020, during their opening ceremony as European Region of Gastronomy awarded 2020-2021.
The Food Film Menu aims to collect short films about awarded and candidate Regions of Gastronomy that help raise awareness about the importance of food and cultural diversity for community well-being and a more sustainable future.
About the Region of Gastronomy
Candidate and awarded Regions of Gastronomy, guided by IGCAT, are working together to raise awareness about the importance of their cultural and food uniqueness; stimulate creativity and gastronomic innovation; educate for better nutrition; improve sustainable tourism standards; highlight distinctive food cultures; and strengthen community well-being.
About IGCAT
IGCAT aims to empower local communities by raising awareness of the importance to safeguard and promote distinct food, culture, arts and sustainable tourism assets. This is essential to balance against globalised food trends that are impacting on our planet, health and local economies.
IGCAT is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide network of experts and works in partnership with specialised intergovernmental organisations.
IGCAT provides the Region of Gastronomy Award and is the official secretariat for the World Regions of Gastronomy Platform. Furthermore, the Institute has developed the Young Chef Award, the Local Food Gift Challenge, the Top Visitor Experience and the Food Film Menu.
31 August 2020
