Virginie Brégeon de Saint-Quentin
Professor – Institut Supérieur de Design de Saint-Malo
Associate Professor – Sciences Po Rennes and Ferrandi Paris
Virginie Brégeon de Saint-Quentin is a professor of marketing and design for sustainable food systems and tourism. She is associated in a cooperative and sustainable design school in Saint-Malo (Institut Supérieur de Design de Saint-Malo), associate professor at Sciences Po Rennes and Ferrandi Paris. She has been recognised as an Expert for IGCAT (International Institute for Gastronomy, Culture, Arts, and Tourism) since 2022.
Her PhD thesis published in 2017 is entitled: “A culinary marketing and design mix for a delighted consumer. This thesis was rewarded of the Association for agro-economic research of AgroParisTech in 2018 and part of these works were published in her “Great book of culinary marketing”, by Dunod editions in 2019.
Born and raised in a Michelin Star restaurant in Brittany, Virginie married a fisherman from Saint-Malo with whom she created a small sustainable restaurant on the deck of the harbour (la Cabane à Manger) in 2020. Today, she is a food system designer acting for territories (Région Bretagne), entrepreneurs, and learning programs. Her mission is to preserve a traditional and creative food identity for Brittany at first, and any territory with similar challenges.
TedX conference: Le meilleur marketing culinaire est celui qui n’existe pas! – Virginie Bregeon de Saint-Quentin
