Project Manager – Nartex Barcelona
Lecturer – EU Buisness School, Spain
Jorge Bernárdez is an IGCAT expert (International Institute of Gastronomy, Culture, Arts and Tourism) since 2016. He is a specialist in strategic and operational management, financing and fundraising. He has more than twenty years of experience in management, direction, consulting and training of organisations, mainly in the cultural, tourism and leisure fields, in Barcelona (Ticketmaster, Ikonos Cultural, Poble Espanyol, Orquestra Simfònica del Vallès), Paris (MN Picasso-Paris, Parc Zoologique), and the Canary Islands (Mémorial Agadir 1960). He has been President of the Association of Professionals of Cultural Management of Catalonia (APGCC) (2002-2007) and the State Federation of Associations of Cultural Managers (2004-2006), as well as lecturer and guest speaker in different official Master’s Degree in Arts and Cultural Management. Bachelor’s degree in Economics, (UAB), Master’s degree in Cultural Management (UB) and MBA (UPF). Studies abroad: Music administration (City University, London) and Arts Marketing (École des HEC-Montreal).
He worked on the Strategic plan Paisaje de la Gastronomía (Gastronomic Landscape) of Poble Espanyol 2010-2012, promoting gastronomy as a strategic asset in this cultural attraction of Barcelona. The project included a new theme area (based on the Km0 concept), Gastropop festivals (based on food & drinks quality labels), and Gourmet activities (targeting professionals and deep gastronomy lovers).
Jorge is a professor in the business and arts and tourism management fields, with experiences at EU Business School and in the International University of Catalonia (Barcelona, Spain). He is continuously invited to give lectures and speeches linked with artistic and cultural management, tourism, food and gastronomic networks. He possesses tremendous knowledge of the main fairs and professional meetings in the field, as Alimentaria, San Sebastián Gastronomika Week, Madrid Fusion, and Gastronomic Forum.