Can Hawaii sell tourists on sustainability? Added pressure on the state to confront the disconnect

Can Hawaii sell tourists on sustainability? Added pressure on the state to confront the disconnect

Last year alone, the island state home to just over 1.4 million full-time residents saw 8.9 million visitors — an increase of 3 percent from 2015, and good for a record $15.6 billion in tourism spending. But is it sustainable? In a state with an image built on the notion of a remote and pristine natural environment, foot traffic from 220,000 outsiders a day can pose quite a dilemma.

“There’s no doubt that there’s growing concern about how we balance these drivers of the economy and the things that make Hawaii a desirable place to visit,” said Celeste Connors, executive director of public-private sustainability advocacy group Hawaii Green Growth, during a discussion Tuesday at the VERGE Hawaii clean energy conference in Honolulu. “We’re really looking at achieving those triple-bottom-line objectives.”

Although the ecotourism conundrum is by no means unique to Hawaii, there is added pressure on the state to confront the disconnect. State legislators have signed onto a goal to transition the state to 100 percent renewable power by 2045, which raises big questions about how major players in the dominant tourism industry — airlines, hotels, rental car companies, ocean activity companies — plan to do their share.

Read more at Green Biz

22 June 2017
Original Author: Lauren Hepler