Sidewalk Pop-Up Store Offers Free Clothes To The Homeless

Cape Town-based advertising agency M&C Saatchi Abel and the local Haven Night Shelter Welfare Organisation have joined forces to create a pop-up street store that offers free donated clothes to the homeless. The Street Store consists of a series of multifunctional cardboard posters that turn an ordinary sidewalk or fence into a shop display. The project asks citizens to donate clothes and shoes they don’t wear and leave them ‘in’ the shop so the homeless can pick them up …READ MORE

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