Sidewalk Pop-Up Store Offers Free Clothes To The Homeless

Cape Town-based advertising agency M&C Saatchi Abel and the local Haven Night Shelter Welfare Organisation have joined forces to create a pop-up street store that offers free donated clothes to the homeless. The Street Store consists of a series of multifunctional cardboard posters that turn an ordinary sidewalk or fence into a shop display. The project asks citizens to donate clothes and shoes they don’t wear and leave them ‘in’ the shop so the homeless can pick them up …READ MORE

By enricgomez.com