Yoppy is young and friendly and lives in a small apartment in the Shinagawa neighborhood of Tokyo. His full name is Yuhsuke Yoshimoto, but at least with visitors who come to stay with him through his listing on Airbnb, he prefers to go by Yoppy. Relative to other major cities in the world, Tokyo, with its population of 13.4 million, has been slower to embrace Airbnb, with fewer hosts signing on to open their doors to strangers. There are currently about 2,500 listings in the city, less than half of what can be found in Madrid, less than one-fifteenth of what can be found in Paris and about the same as what’s available in Edinburgh, a city of half a million people. For the company, which is aggressively endeavoring to become a global superbrand and markets itself on the idea that the world is an inherently exuberant and welcoming place, this is a concern …READ MORE
