Green Key International signs UNESCO Sustainable Travel Pledge

By signing the UNESCO and Expedia Group’s Sustainable Pledge, Green Key further strengthens its mission of promoting sustainable travel, community resilience and heritage conservation globally.

Green Key’s endorsement of the UNESCO Pledge means a further 3,200 properties across more than 60 countries will become part of the UNESCO Pledge, taking the total to more than 9,000 properties worldwide. The Green Key eco-label initiative is overseen by the Foundation for Environmental Education (FEE) and its national member organisations. Its priorities include increasing the use of environmentally friendly and sustainable methods and technology to reduce resource waste and helping to create sustainable behavioural change in the hospitality and tourism industry. It rigorously audits the high environmental standards expected of its sites, which include hotels, hostels, and holiday parks and other categories in the hospitality sector.

Consumers are increasingly aware of the impact travel can have on local environments, economies and individuals. A recent survey from Expedia Group revealed that nearly two in three (59%)1 travelers are willing to pay more to make their trip more sustainable. The willingness to spend extra on sustainability shows that the environment is top of mind for many travelers.

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