New tourism campaign puts focus on food and wine experiences

Tourism Australia has unveiled the latest evolution of its global campaign – ‘There’s nothing like Australia’ – with exceptional food and wine experiences from around the country playing a starring role in an effort to convert the global appetite for Australia as a travel destination into more visits. «Restaurant Australia is all about bringing together the incredible stories of our people, place and produce to demonstrate to the world that every day, unique and exceptional food and wine experiences are being served-up in remarkable locations, and then sharing these stories through the creation of rich and compelling content,» Mr O’Sullivan said. Mr O’Sullivan said the best way to get the world to notice was by Australia’s tourism, food and wine businesses working together to tell the country’s stories, something that had never been done before… READ MORE