An Argument for Adding Sustainability to TripAdvisor Ratings

As the global economy rebounds and tourism reaches record heights, hotels are boasting more occupied rooms and higher rates. This is giving the industry an opportunity to consider a looming concern: Sustainability, upon which the future of their business rests. A recent campaign initiated by Nordic Comfort Hotel and Rainforest Foundation Norway seeks a modern-day solution to raising awareness of sustainability. The campaign’s goal is to push TripAdvisor to add sustainability as a rating choice in the same way that users rate service, food, value, and atmosphere…READ MORE