Vincenzo Russo PhD
Full Professor – IULM University, Milan
Founder & Director – Centre of Research for Neuromarketing, Behaviour and Brain Lab, IULM University
Prof. Vincenzo Russo Ph.D. is Full Professor of Consumer Psychology and Neuromarketing at IULM University in Milan, as well as Founder and Director of the Centre of Research for Neuromarketing, Behaviour and Brain Lab – IULM University.
From 2012, he has been Director of the Master in Food and Wine Communication, Director of the Master in Food Design and Innovation and, from 2016, Director of the Master in Sport Communication and Sport Marketing. He is the author of several papers and books on Neuromarketing, Social Communication, and the management change in the Non for Profit Organisations. He has widely published in recognised international journals including Nutrients, Foods, Journal of Consumer Behaviour, Journal of Advertising Research, Food Quality and Preference; Journal of Global Information Management, European Journal of Information Systems, in the Italian journal of organisational psychology Risorsa Uomo. Furthermore, he is author of the books “Neuroscienze a Tavola” and “Neuroselling”.
His current research focus is consumer neuroscience, food marketing and neuromarketing, including the neural processes underlying consumer decision-making, behavioural economics and social influence.
4 October 2022
