Ivana Vladovic

Director of the Tourist Board of Split-Dalmatia County

Ivana Vladovic is an experienced marketing professional with many years of expertise in team management and developing strategic campaigns.

She began her career in the pharmaceutical industry, working on projects related to the launch of new products on the market, and later continued in the media sector, where she developed marketing projects, particularly on digital platforms, and closely collaborated with government institutions.

Since 2025, recognised as an Expert for IGCAT (International Institute of Gastronomy, Culture, Arts and Tourism), Ivana is currently working in the tourism sector as the head of the Tourist Board of the Split-Dalmatia County, where her key responsibilities include destination management and regional branding. She places special emphasis on promoting the destination through gastronomy, with particular recognition given to the project “Dalmatian Marenda,” aimed at highlighting traditional Dalmatian dishes, connecting local food producers and restaurants, and preserving authentic recipes.

For her contribution to the development of sustainable and authentic tourism, she was honored with the prestigious SEA AWARD 2023 in the category of Sustainable Business, presented by the Mediterranean Tourism Forum. These are among the most significant awards in the Mediterranean tourism sector, intended to spotlight initiatives that preserve the Mediterranean way of life while promoting innovative and responsible practices in destination development.