Beatriz Nubiola

Head of Marketing at the Catalan Tourist Board
Coordinator, Catalunya, World Region of Gastronomy 2025

Beatriz Nubiola holds a degree in Humanities from Pompeu Fabra University, specializing in Art History. She also completed a Master’s in Tourism Management at EADA and IDEC, and a Postgraduate degree in Event Management and Organization at the Autonomous University of Barcelona.

She began her professional career cataloguing works of art for private collectors and later as a local tour guide at Turisme de Terrassa.

She completed a two-year training fellowship in Madrid with the Catalonia Tourism Consortium, after which she started working for the organization as Executive Secretary.

Between 2010 and 2013, she worked as an Events Specialist at the Catalunya Convention Bureau of the Catalan Tourist Board, and until 2018 as the Brand Manager of Cultural Tourism.

During this period, she was appointed Coordinator of “Catalonia, European Region of Gastronomy 2016”, taking on responsibilities in implementing a promotional action plan for gastronomy and wine tourism at an international level.

Later, she was in charge of coordinating the Year of Cultural Tourism 2018–2019, coinciding with the designation of the European Year of Cultural Heritage.

Since 2019, she has served as Head of Marketing at the Catalan Tourist Board, leading a team that manages cultural tourism, premium tourism, gastronomic and wine tourism, the Grand Tour of Catalunya product, and the Barcelona Medical Destination brand.

In 2025, she is managing Catalunya, World Region of Gastronomy from the Department of Business and Employment side, in coordination with the Department of Agriculture, Livestock, Fisheries and Food.