El “Gran Mercado” connecting farmers with buyers

The Peruvian Gastronomy Society (APEGA) has launched a digital platform named “El Gran Mercado” to connect farmers with buyers. In this way, farmers and producer can offer their crops to potential buyers. The platform already counts on 42 producers. In a interview by El comercio Apega has said “Since it came into operation, the website has been receiving purchasing intentions, especially from marketers interested in exporting products such as parsnips, bananas, soursop, avocado, quinoa and tree tomato.”  APEGA also has included in its framework, a network of specialists to provide advice to farmers on the negotiation process…

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