At Terra Madre Salone del Gusto, September 22 to 26 in Turin, Italy, Slow Food presents a new project promoting a new way of traveling. Slow Food Travel provides a wealth of knowledge and experience from Slow Food and the Terra Madre network to create a new model for tourism.
Paolo Di Croce, Slow Food International Secretary General, says: “Behind every travel destination are stories, traditions, flavors and craftsmanship that people have built and preserved over centuries, creating long-standing local cultures and identities. Gastronomic experiences are an integral part of the tourism experience, yet it is not always possible to truly capture the authenticity of local cultures. Slow Food Travel allows us to discover products, places of production and landscapes in direct contact with producers, chefs and hosts that truly value their cultures.” The Slow Food Travel project involves training activities, the promotion of products, education and communication tools. Producers, farmers, artisans, chefs and owners of restaurants and farms will be involved along with institutions and other civil society organizations (tourist offices, eco-museums, cultural associations).