How to Buy Food: The Psychology of the Supermarket

«Going to the supermarket is never as simple as popping in for a carton of milk». The simple fact of the matter is that going grocery shopping isn’t—and never was—as simple as you imagined, whether you’re on your own for the first time, or you’ve been shopping for a family of eight for 20 years. Sometimes it seems less like you’re going out to buy milk and bread than you’re buffeted by endless marketing, too many choices, and not enough information. Does the perky green label mean that this box of cereal is good for me? Are there certain expiration dates that are less important than others? Am I a bad mom if I buy frozen spinach for dinner? How do I know what kind of fish to buy? …READ MORE