Summer Food Festivals Lean On Digital Marketing To Boost Expansion

«Millennials are definitely going to food festivals and events where they find value,» Karlitz told Adweek. «They are more attuned than the generation before them in terms of really trying to take the best of what culture and lifestyle marketing offers. They get their information digitally, which is why we have big digital campaigns going on, particularly with our magazine partners.»

Read original article at adweek.com

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