Amadeus, a major provider of a transaction processor for the global travel and tourism industry, argues that innovation in travel industry is much more than technology. Innovation includes all those aspects of conceptualisation, and development of creative ideas that will either improve or even create a new service outcome leading to higher tourist satisfaction, effective management strategies, and higher profits for firms…READ MORE
2 April 2014The Dynamics of Innovation in the Travel Industry: Discussing case examples that guide the market
