{"id":28713,"date":"2020-03-23T09:46:59","date_gmt":"2020-03-23T08:46:59","guid":{"rendered":"https:\/\/igcat.org\/team\/barbara-zmrzlikar-slovenie\/"},"modified":"2025-09-03T12:53:02","modified_gmt":"2025-09-03T10:53:02","slug":"barbara-zmrzlikar-slovenie","status":"publish","type":"team","link":"https:\/\/igcat.org\/fr\/team\/barbara-zmrzlikar-slovenie\/","title":{"rendered":"Barbara Zmrzlikar – Slov\u00e9nie"},"content":{"rendered":"

Barbara Zmrzlikar<\/h3>\n

Chef du d\u00e9partement de la recherche, du d\u00e9veloppement, de l\u2019innovation et des projets de l\u2019UE <\/b>–<\/strong> Office du tourisme slov\u00e8ne<\/strong><\/p>\n

Barbara est une professionnelle du marketing et du tourisme avec plus de 25 ans d\u2019exp\u00e9rience.<\/p>\n

En tant que chef du d\u00e9partement de recherche et d\u00e9veloppement de l\u2019Office du tourisme slov\u00e8ne (STB), Barbara est responsable de la planification strat\u00e9gique, du d\u00e9veloppement du tourisme durable, de l\u2019analyse et de la recherche de donn\u00e9es, des programmes d\u2019\u00e9v\u00e9nements professionnels, de la gestion des destinations, de la formation DMO et du soutien au d\u00e9veloppement et \u00e0 la promotion de produits touristiques cl\u00e9s et d\u2019exp\u00e9riences touristiques innovantes. Elle a consacr\u00e9 une attention particuli\u00e8re au d\u00e9veloppement du tourisme gastronomique en Slov\u00e9nie. Avec des fonds pour la relance et la r\u00e9silience, le d\u00e9partement met en \u0153uvre des mesures de r\u00e9forme pour mesurer l\u2019impact du tourisme et la num\u00e9risation du programme vert du tourisme slov\u00e8ne. Barbara est membre des groupes de travail de la Commission europ\u00e9enne du voyage (ETC) et participe activement aux r\u00e9unions du NECS Tour et du GSTC. Avant de rejoindre STB, Barbara a travaill\u00e9 comme directrice marketing dans l\u2019une des plus grandes cha\u00eenes de vente au d\u00e9tail de la r\u00e9gion.<\/p>\n

STB a \u00e9t\u00e9 le premier partenaire de la Slov\u00e9nie, devenant une r\u00e9gion europ\u00e9enne de la gastronomie en 2021. Dans le cadre de ce projet, le STB a pr\u00e9par\u00e9 un plan d\u2019action pour le d\u00e9veloppement et la commercialisation du tourisme gastronomique en Slov\u00e9nie 2018-2023, dans lequel des objectifs et de nombreuses mesures ont \u00e9t\u00e9 d\u00e9finis pour accro\u00eetre la visibilit\u00e9 et le d\u00e9veloppement durable de la Slov\u00e9nie en tant que destination gastronomique de premier plan. Le Plan d\u2019action a \u00e9t\u00e9 reconnu et pr\u00e9sent\u00e9 comme un excellent exemple de bonne pratique lors du 8e Forum mondial de l\u2019OMT sur le tourisme gastronomique qui s\u2019est tenu \u00e0 Saint-S\u00e9bastien (Espagne).<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbara est une professionnelle du marketing et du tourisme avec plus de 25 ans d\u2019exp\u00e9rience. En tant que responsable de la recherche…<\/p>\n","protected":false},"featured_media":28720,"template":"","team_group":[507],"class_list":["post-28713","team","type-team","status-publish","has-post-thumbnail","hentry","team_group-our-experts"],"yoast_head":"\nBarbara Zmrzlikar - Slov\u00e9nie - IGCAT<\/title>\n<meta name=\"description\" content=\"Barbara Zmrzlikar est chef du d\u00e9partement de la recherche, du d\u00e9veloppement, de l\u2019innovation et des projets europ\u00e9ens de l\u2019Office du tourisme slov\u00e8ne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igcat.org\/fr\/team\/barbara-zmrzlikar-slovenie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbara Zmrzlikar - Slov\u00e9nie - IGCAT\" \/>\n<meta property=\"og:description\" content=\"Barbara Zmrzlikar est chef du d\u00e9partement de la recherche, du d\u00e9veloppement, de l\u2019innovation et des projets europ\u00e9ens de l\u2019Office du tourisme slov\u00e8ne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igcat.org\/fr\/team\/barbara-zmrzlikar-slovenie\/\" \/>\n<meta property=\"og:site_name\" content=\"IGCAT - 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