{"id":21627,"date":"2020-09-10T17:37:05","date_gmt":"2020-09-10T15:37:05","guid":{"rendered":"https:\/\/igcat.org\/?p=21627"},"modified":"2020-09-11T08:33:52","modified_gmt":"2020-09-11T06:33:52","slug":"european-regions-of-gastronomy-discuss-opportunities-in-food-and-well-being-tourism","status":"publish","type":"post","link":"https:\/\/igcat.org\/fr\/european-regions-of-gastronomy-discuss-opportunities-in-food-and-well-being-tourism\/","title":{"rendered":"European Regions of Gastronomy discuss opportunities in food and well-being tourism"},"content":{"rendered":"<p>The\u00a0<a href=\"https:\/\/igcat.org\/events\/upcoming-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">7th Annual IGCAT Experts\u2019 Meeting<\/a>\u00a0successfully kicked off with\u00a0<strong>IGCAT webinar<\/strong>\u00a0on\u00a0<strong><em>Food, Well-being and\u00a0Wellness Tourism<\/em><\/strong>\u00a0<strong><em>in the Regions of Gastronomy<\/em><\/strong>, held on 10 September 2020.<\/p>\n<p>During the event, awarded European Regions of Gastronomy discussed policies to support and promote <strong>excellent visitor experiences related to food and well-being<\/strong>. By putting the spotlight on\u00a0good case examples from the regions, the debate focused on how to encourage\u00a0more <strong>responsible<\/strong> and <strong>better-quality<\/strong> visitor offers that can allure the international visitor that are increasingly\u00a0curious to explore\u00a0rural, sustainable, living-it and creative tourism experiences.<\/p>\n<p>Attended by both IGCAT Experts and representatives of the World Regions of Gastronomy Platform, the webinar was also directed to identify opportunities of <strong>cross-marketing<\/strong> and <strong>international visibility<\/strong>\u00a0for these visitor experiences\u00a0offered by the Regions of Gastronomy Platform.<\/p>\n<p>The session was chaired by President of IGCAT,\u00a0<strong>Diane Dodd, PhD<\/strong>\u00a0and included presentations from:\u00a0<strong>Ariadna Ribas<\/strong>,\u00a0Wine &amp; Food Tourism Brand Manager of the Catalan Tourist Board (<a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/catalonia-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">Catalonia, European Region of Gastronomy awarded 2016<\/a>), who offered useful insights on the criteria and local brands adopted by the Catalan Tourist Board to identify quality experiences in the region that are suitable for international visitors;<\/p>\n<p><strong>Barbara Zmrzlikar<\/strong>, Head of Department of Research, Development, Innovation and EU Projects of the Slovenian Tourist Board (<a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/slovenia-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slovenia, European Region of Gastronomy awarded 2021<\/a>) who presented Slovenia\u2019s Unique Experiences Programme aimed at selecting local 5-star experiences that are in line with the region\u2019s strategy to strengthen its position as a green, sustainable and boutique destination;<\/p>\n<p><strong>David Vidal<\/strong>,\u00a0CEO of Promotion and Product of the Fundaci\u00f3 Foment del Turisme de Menorca (<a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/menorca-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">Menorca, European Region of Gastronomy awarded 2022<\/a>)\u00a0who explained how the region is building on its culture, gastronomy, history and local pride to develop a tourist offer that can differentiate the island from competing destinations, based on surprising experiences such as the Starlight and Gastronomy destination experience.<\/p>\n<p><strong>Parvathy Venugopal<\/strong>,\u00a0CEO of GreenEscapes Oy\u00a0(<a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/kuopio-2020-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kuopio, European Region of Gastronomy awarded 2020-2021<\/a>) who presented her company\u2019s strategy to create sustainable and engaging eco-luxury visitor experiences in Kuopio for the Asian market, involving local small and medium enterprises.<\/p>\n<p style=\"font-weight: 400;\">The webinar concluded that the regions have significant <strong>shared values<\/strong> with regards to <strong>sustainability<\/strong> and while each region promotes their experiences differently, there would be an added-value in looking more deeply into how the Platform could create <strong>brand-awareness<\/strong> and <strong>cross-marketing<\/strong> of premium gastronomic experiences. The European Platform agreed to continue\u00a0this conversation at the next European Region of Gastronomy Platform meeting to be held in October.<\/p>\n<p><strong>About the World Regions of Gastronomy\u00a0Platform\u00a0\u00a0\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/igcat.org\/world-regions-of-gastronomy-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">Candidate and awarded World Regions of Gastronomy<\/a>, guided by\u00a0<a href=\"https:\/\/igcat.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">IGCAT<\/a>, are working together to raise awareness about the importance of their cultural and food uniqueness; stimulate creativity and gastronomic innovation; educate for better nutrition; improve sustainable tourism standards; highlight distinctive food cultures; and strengthen community well-being.<\/p>\n<p><strong>About IGCAT<\/strong><\/p>\n<p><strong>IGCAT<\/strong>\u00a0aims to<strong>\u00a0empower local communities<\/strong>\u00a0by raising awareness of the importance to safeguard and promote distinct food, culture, arts and sustainable tourism assets. This is essential to balance against globalised food trends that are impacting on our planet, health and local economies.<\/p>\n<p><strong>IGCAT<\/strong>\u00a0is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide\u00a0<a href=\"https:\/\/igcat.org\/experts\/global-experts-network\/\" target=\"_blank\" rel=\"noopener noreferrer\">network of experts<\/a>\u00a0and works in partnership with specialised intergovernmental organisations.<\/p>\n<p><strong>IGCAT<\/strong>\u00a0provides the\u00a0<a href=\"https:\/\/igcat.org\/projects\/region-of-gastronomy-award\/\" target=\"_blank\" rel=\"noopener noreferrer\">Region of Gastronomy Award<\/a>\u00a0and is the official secretariat for the\u00a0<a href=\"https:\/\/igcat.org\/world-regions-of-gastronomy-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Regions of Gastronomy Platform<\/a>. Furthermore, the Institute has developed the\u00a0<a href=\"https:\/\/igcat.org\/projects\/young-chef-award\/\" target=\"_blank\" rel=\"noopener noreferrer\">Young Chef Award<\/a>, the\u00a0<a href=\"https:\/\/igcat.org\/projects\/local-food-gift-challenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">Local Food Gift Challenge<\/a>, the\u00a0<a href=\"https:\/\/igcat.org\/projects\/top-food-experiences-of-the-year-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Visitor Experience<\/a>\u00a0and the\u00a0<a href=\"https:\/\/igcat.org\/projects\/food-film-menu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Food Film Menu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a07th Annual IGCAT Experts\u2019 Meeting\u00a0successfully kicked off with\u00a0IGCAT webinar\u00a0on\u00a0Food, Well-being and\u00a0Wellness Tourism\u00a0in the Regions of Gastronomy, held on 10 September 2020. During the event, awarded European Regions of Gastronomy discussed policies to support and promote excellent visitor experiences related to food and well-being. By putting the spotlight on\u00a0good case examples from the regions, the debate [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":21628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[74,194,203,205,271,301,977,1293,1723,674,827,426,684,694,1227,1513],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European Regions of Gastronomy discuss opportunities in food and well-being tourism - IGCAT<\/title>\n<meta name=\"description\" content=\"The\u00a07th Annual IGCAT Experts\u2019 Meeting kicked off with\u00a0IGCAT webinar\u00a0on\u00a0Food, Well-being and\u00a0Wellness Tourism\u00a0in the Regions of Gastronomy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igcat.org\/fr\/european-regions-of-gastronomy-discuss-opportunities-in-food-and-well-being-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Regions of Gastronomy discuss opportunities in food and well-being tourism - 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