The World Tourism Organization (UNWTO) in collaboration with the Ministry of Culture and Tourism of Ethiopia are jointly organizing the UNWTO Regional Workshop for Africa: ‘Keys to Success in Tourism Product Development’, in Addis Ababa, Ethiopia, at the kind invitation of the Government of the Federal Democratic Republic of Ethiopia.
The 2-day regional workshop on keys to success in tourism product development is open to the local tourism stakeholders in Ethiopia and participants from the region. Sustainable and competitive tourism product portfolios require an adequate policy and effective institutional framework which must enable an integrated approach and public private partnerships all through the tourism value chain.