The future of the travel industry, like other sectors, lies in companies taking responsibility beyond the single bottom line and embedding the principles of sustainability into their business. Where today the myriad terms associated with sustainability (eco, pro-poor, green, and so on) reflect a fragmented collection of niches, tourism will soon reach a point where these disappear and sustainability becomes the default setting. The need for this imminent transition is all the more pressing given the strength and ubiquity of the industry. READ MORE…
