The Handbook of Managing and Marketing Tourism Experiences

Caroline Couret, Director of the Creative Tourism Network and member of the Executive Board of IGCAT has recently published an article on Managing experiences on the field of the creative tourism in the Handbook of Managing and Marketing Tourism Experiences.

The book deals with is a comprehensive resource that presents latest research and approaches to designing, managing and marketing experiences for consumers. It provides in-depth analysis and discussion of the main issues and challenges in the field of tourism experiences, bridging the gap in contemporary literature between the management and marketing of tourism experiences. It adopts strategic, operational management and marketing approaches to the discipline, taking both tourism business and destination perspectives under consideration and analyses the main issues and aspects related to the three phases of offering experiences to tourists: before, during and after the experience encounter.